Design for Improvement

“Vehicle design should be user oriented. Good ergonomics, usability, user interface, looks and materials should come standard. To me that's not enough. To ensure long term customer satisfaction and company success in both recognisability and profit, products need to excel in all aspects throughout their entire life cycle. As a Designer, I thrive for new and better solutions - good and sustainable design not only improves the brand image and sales, but also helps in preserving our environment.”