“Product design should be user oriented. Good ergonomics, usability, user interface, looks and materials should come standard. To me that's not enough. To ensure long term customer satisfaction and company success in both recognizability and profit, products need to excel in all aspects throughout their entire life cycle. As an Industrial Designer, I thrive for new and better solutions - good and sustainable design not only improves the brand image and sales, but also help in preserving our environment.”